Elaboración de casos para la enseñanza de la Administración
DOI:
https://doi.org/10.19094/contextus.2023.88618Palabras clave:
método del caso, gestión, enseñando, aprendiendo, escritura de casosResumen
Este artículo ofrece elementos teóricos y prácticos para la elaboración de casos en cursos de administración. Inicialmente, presenta ventajas y limitaciones del método del caso. Luego, indica cuándo los casos son útiles. También discute los fundamentos filosóficos y psicológicos del método del caso. La mayor parte del texto, sin embargo, está dedicada a explicar la conducta en la preparación de los casos, involucrando: identificación del problema, definición de objetivos, localización del caso, recolección de datos, análisis de su dificultad, prueba y redacción final. El trabajo presta especial atención al proceso de escritura de casos, con la presentación de normas y sugerencias de estructura del texto, estilo de escritura y forma de presentación.
Descargas
Citas
Barrass, R. (1986). Os cientistas precisam escrever: guia de redação para cientistas, engenheiros e estudantes. São Paulo: TA Queiroz.
Becker, F. (1992). O que é construtivismo. Revista de Educação AEC, 21(83), 7-15.
Bloom, B. S. et al. (1983). Taxionomia de objetivos educacionais: domínio cognitivo. 8 ed. Porto Alegre: Globo.
Cascade Center for Public Service. (1999). Welcome to the Case Method. Public Service Curriculum: Washington.
Christensen, C. R., & Hansen, A. J. (1987). Teaching and the Case Method: text, cases, and Readings. Boston, MA: Harvard Business School Press.
Dewey, J. (1976). Experiência e educação. 2. ed. São Paulo: Nacional.
Erskine, J. A., Leenders, M. R., & Mauffette-Leenders, L. A. (1998). Teaching With Cases. Londres: School of Business Administration, The University of Western Ontario.
Gentile, M. C. (1990). Twenty-five questions to ask as you begin to develop a new case study. Harvard Business School Publishing.
Gil, A. C. (1997). Metodologia do ensino superior. São Paulo: Atlas.
Harling, K. (2004). Overview of the case method. The Maple Leaf Conference. Montreux, Suíça.
Leenders, M. R., Maufette-Lenders, L. A., & Erskine, J. A. (2001). Writing cases. 4 ed. Londres: Ivey Publishing.
Leidner, D. E., & Jarvenpaa, S. L. (1995). The use of information technology to enhance management school education: a theoretical view. MIS Quarterly, 29(3), 265-291. http://www.jstor.org/stable/249596
Lewin, K. (1973). Problemas de dinâmica de grupo. São Paulo: Cultrix.
Mauffette-Leenders, L. A., Erskine, J. A., & Leenders, M. R. (2000). Learning with Cases. 4 ed. Londres: Ivey Publishing.
Maximiano, A. C. A. (2001). Método de caso no ensino da Administração. In G. G. Boog, Manual de treinamento e desenvolvimento: um guia de operações. São Paulo: Makron/ABTD.
McNair M. P. (1954). The case method at Harvard Business School. Nova York: McGraw-Hill.
Naumes, W., & Naumes, M. (1999). The Art and Craft of Case Writing. Thousand Oaks, CA: Sage Publications.
Volpe, G. (2002). Case Studies. Londres: London Metropolitan University.
Wasserman, S. (1994). Introduction to Case Method Teaching: a Guide to the Galaxy. Nova York: Teachers College Press.
Descargas
Publicado
Cómo citar
Número
Sección
Licencia
Derechos de autor 2023 Revista: apenas para a 1a. publicação
Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial 4.0.
The authors, while doing the submission, accept the notice below:
We authors hold the copyright related to our paper and transfer Contextus journal the right for the first publication with a Creative Commons’ international license of the modality Attribution – Non-commercial 4.0, which in turn allows the paper to be shared providing that both the authorship and the journal’s right for initial release are acknowledged.
Furthermore, we are aware of our permission to take part in additional contracts independently for non-exclusive distribution of the version of our work published in this journal (e.g. publishing it in an institutional repository or as a book chapter), while acknowledging both the authorship and the journal’s initial publication.
We also certify that the paper is original and up to this date has not been released in any other journal, Brazilian or of another nationality, either in Portuguese or another language, as well as it has not been sent for simultaneous publication in other journals.
Last, we not only know that plagiarism is not tolerated by Contextus but also certify the paper presents the sources of passages from cited works, including those authored by ourselves.
